SugarCRM and Google Analytics Integration

See Your Most Profitable Marketing Channels in SugarCRM

GA Connector makes SugarCRM and Google Analytics work together to answer one of
marketing biggest questions: where is my revenue really coming from?

Connect SugarCRM + Google Analytics

Integrate Google Analytics with SugarCRM to:

  • Go beyond metrics like traffic, leads and conversions.
  • Know which sources, campaigns and keywords are driving sales.
  • Easily measure your marketing ROI and double down on successful campaigns

How it works

01.

Your website visitor comes
to your website and fills out one
of your web forms.

02.

This integration code on your website identifies the source, medium and other Google Analytics information about this visitor.

03.

When the form submission appears
in your SugarCRM account, it already
has Google Analytics information
associated with it.

Example of Google Analytics data in SugarCRM:

GA Connector Sample Data 1

Discover How Leads Find You and What They See Before Buying

GA Connector Sample Data 2

Track Campaign, Keyword and Channel Profitability

GA Connector Sample Data 3

See What Pages on Your Site are Closing Sales

GA Connector Sample Data 4

Pinpoint Your Best Leads' Location and Device

You can use Google Analytics data in SugarCRM CRM
to run reports that answer questions like:

  • Which marketing campaigns, keywords, ads etc produce the most qualified leads in SugarCRM CRM?
  • Which traffic sources drive the most Closed Won opportunities?

Report with SugarCRM + Google Analytics integration data

About SugarCRM and Google Analytics

About SugarCRM

Founded in California in 2004, SugarCRM is a CRM system that includes a range of features such as sales force automation, marketing campaign management as well as mobile and social CRM.

Google Analytics

About Google Analytics

Google Analytics is the leading web analytics software that lets you analyze users's behavior on your website. It's an industry standard web analytics software with many advanced features and integrations.

Why GA Connector?

Track any traffic source, paid and organic

See first and last-click data for each lead

Data is automatically imported to your CRM

Steven Shaer Consultant at Atlantic CRM

"We run a report once a quarter. That's it. One report. It saves us thousands of dollars. Which keywords are producing the most profitable customers? That's all. And then we adjust our campaigns."

Trusted by Data-Driven Companies
that Manage Profitable Marketing Campaigns

First Data
Stratus
Tata Communications
Bics
Digital Marketing Institute

Questions You Might Be Asking

Yes. GA Connector is compatible with nearly every traffic source and advertising service.

Absolutely. GA Connector is as safe and legal as using Google Analytics, or any other tracking software. GA Connector does not collect or store any personal data about your website visitors.

All the leads coming through your website are tracked using UTM parameters, referral information, IP data and Google-tested algorithms to determine the source for each user. Everything is linked to your CRM in real time, so there's no data loss.

Of course! Our support team is always there to help you integrate GA Connector with your website and CRM.

GA Connector is a powerful tool that seamlessly integrates your CRM with Google Analytics, enabling you to track your marketing campaigns, analyze customer behavior, and optimize your strategies for better ROI.

By integrating SugarCRM with Google Analytics, you can:

  • Gain insights into your marketing campaigns and customer interactions.
  • Track the complete customer journey from acquisition to conversion.
  • Analyze the effectiveness of your marketing efforts.
  • Enhance your marketing automation strategies.
  • Improve data-driven decision-making.

The SugarCRM marketing automation integration works by syncing your CRM data with Google Analytics. This allows you to:

  • Set up automated marketing workflows based on user behavior.
  • Segment your audience for targeted marketing campaigns.
  • Measure the performance of your marketing automation efforts.

The integration syncs various types of data, including:

  • Lead and contact details.
  • Marketing campaign data.
  • Conversion and revenue data.
  • User behavior and interaction data.

To set up the SugarCRM integration with GA Connector:

  • Sign up for a GA Connector account.
  • Install GA Connector tracking code on your website.
  • Setup hidden fields on your webforms and make sure that they are mapped correctly in SugarCRM.
  • Start tracking your leads information from Google Analytics in Sugar CRM.

Yes, the integration is secure. GA Connector uses industry-standard encryption and data protection protocols to ensure your data is safe during transmission and storage.

Still have questions? Get them answered today. Contact us at [email protected]

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