{"id":709,"date":"2019-10-22T22:56:05","date_gmt":"2019-10-22T22:56:05","guid":{"rendered":"https:\/\/www-staging.gaconnector.com\/blog\/?p=709"},"modified":"2023-12-15T09:16:37","modified_gmt":"2023-12-15T09:16:37","slug":"how-to-capture-utm-parameters-in-your-contact-forms","status":"publish","type":"post","link":"https:\/\/www-staging.gaconnector.com\/blog\/how-to-capture-utm-parameters-in-your-contact-forms\/","title":{"rendered":"How to Capture UTM Parameters in Your Contact Forms"},"content":{"rendered":"<p>It&#8217;s crucial to find out the source of your leads, because it allows you to track the performance of your marketing campaigns. It lets you do two things:<\/p>\n<ul>\n<li>Turn off marketing channels that don&#8217;t convert.<\/li>\n<li>Double down on channels that have\u00a0good ROI.<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www-staging.gaconnector.com\/blog\/how-to-capture-utm-parameters-in-your-contact-forms\/#So_how_can_you_find_out_where_a_lead_came_from\" >So how can you find out where a lead came from?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www-staging.gaconnector.com\/blog\/how-to-capture-utm-parameters-in-your-contact-forms\/#How_to_capture_lead_sources_using_GA_Connector\" >How to capture lead sources using GA Connector<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"So_how_can_you_find_out_where_a_lead_came_from\"><\/span>So how can you find out where a lead came from?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>There are two common ways to approach this:<\/p>\n<ol>\n<li><strong>Just ask your leads where they found you<\/strong>. This approach works to an extent, but it&#8217;s not very accurate.\u00a0Many people don&#8217;t remember or don&#8217;t remember the important details like which ad variation they clicked.<\/li>\n<li><strong>Use Google Analytics goals<\/strong>. A much better approach, but it still has a serious drawback: it doesn&#8217;t tell you the source of each individual lead.\u00a0Therefore you won&#8217;t know the traffic source\u00a0that generated your sales, unless people purchase directly on your website instead of going through a sales process.<\/li>\n<\/ol>\n<p>So what&#8217;s the best approach in our opinion? Use specialized software for capturing lead sources, such as <a href=\"https:\/\/www-staging.gaconnector.com\/\">GA Connector<\/a>.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_to_capture_lead_sources_using_GA_Connector\"><\/span>How to capture lead sources using GA Connector<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>While GA Connector is marketed as CRM &amp; Google Analytics software, at its core GA Connector is a UTM &amp; referrer tracking tool that lets you save lead tracking information\u00a0to a CRM of your choice.<\/p>\n<ol>\n<li>Sign up for a free trial of GA Connector\u00a0<a href=\"https:\/\/www-staging.gaconnector.com\/\">here<\/a>.<\/li>\n<li>Select a place where you store your leads. It can be either a specialized CRM system, or something simpler like Excel spreadsheet. GA Connector supports most customer database types and most contact forms.<\/li>\n<li>Finish the setup.<\/li>\n<\/ol>\n<p>Viola! Now you&#8217;ll be able to\u00a0capture UTM parameters in your contact forms + capture additional information such as leads&#8217; geolocation.<\/p>\n<p>Here&#8217;s an example of a lead in one of the popular CRM systems (Salesforce) with tracking information that GA Connector captured:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www-staging.gaconnector.com\/resourses1\/img\/gaconnector-section.png\" alt=\"Web analytics data in CRM\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s crucial to find out the source of your leads, because it allows you to track the performance of your marketing campaigns. It lets you do two things: Turn off marketing channels that don&#8217;t convert. Double down on channels that have\u00a0good ROI. So how can you find out where a lead came from? There are&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-709","post","type-post","status-publish","format-standard","hentry","category-utm-parameters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Capture UTM Parameters in Your Contact Forms - GA Connector<\/title>\n<meta name=\"description\" content=\"It&#039;s crucial to find out the source of your leads, because it allows you to track the performance of your marketing campaigns. 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