find out <\/span> even more about your clients.<\/p>\nYou see, tracking only<\/span> UTM parameters has its limitations:<\/p>\n\n- It doesn’t work when users leave your page and then return from a bookmark or by typing your URL<\/span>. UTM information is lost for these leads<\/span> (unless you use a tool like GA Connector).<\/li>\n
- It also doesn\u2019t work if you have a multi-page website<\/span>: if\u00a0a\u00a0user lands on one of your pages, but the actual form submission happens on another page, the UTM information\u00a0is\u00a0lost.<\/li>\n
- This approach only tells you which channel\u00a0converted<\/strong>\u00a0the lead. But sometimes it takes more than one visit to seal the deal\u00a0and thus there could be more than one channel<\/span>. You user could have found you through\u00a0Google but came back through Facebook remarketing. Does it make sense to attribute the conversion only to remarketing?<\/li>\n
- This approach doesn’t\u00a0let you\u00a0track organic Google searches. You can’t put UTM parameters there. Same with referrals that you don’t control (not everyone wants to put UTM parameters in their links).<\/li>\n
- This method doesn’t give you other important information about your customers: which device\/browser they\u00a0are using, their referrer, \u00a0where are they located etc. These are all important clues that can be valuable during the\u00a0sales process and for analytics.<\/li>\n<\/ul>\n
GA Connector solves all those issues. It allows you\u00a0to\u00a0trace the user\u2019s entire<\/span> path, no matter which page they landed on and\u00a0when they submitted the form.<\/p>\nGA Connector remembers the initial channel, as well as the last channel, plus other useful information about this visitor.<\/p>\n
Here is a section you will see for each of your Salesforce leads after implementing GA Connector:<\/p>\n
![\"GA](\"https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2017\/03\/gaconnector-section.png\")
GA Connector: Tracking website visitor information inside Salesforce<\/p><\/div>\n
![\"\"](\"https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2017\/03\/UTM-Parameters-300x251.png\")
<\/p>\n