{"id":384,"date":"2018-10-22T18:22:27","date_gmt":"2018-10-22T18:22:27","guid":{"rendered":"https:\/\/www-staging.gaconnector.com\/blog\/?p=384"},"modified":"2020-11-10T11:45:20","modified_gmt":"2020-11-10T11:45:20","slug":"retired-salesforce-for-google-adwords-alternatives-full-overview","status":"publish","type":"post","link":"https:\/\/www-staging.gaconnector.com\/blog\/retired-salesforce-for-google-adwords-alternatives-full-overview\/","title":{"rendered":"Retired Salesforce for Google AdWords alternatives (full overview)"},"content":{"rendered":"<p>Looking for some sort of Adwords and Salesforce integration script or plugin?<\/p>\n<p>Look no further: in this article, you&#8217;ll find a comprehensive overview of all the Salesforce &amp; Adwords integration methods currently available.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-412\" src=\"https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/Untitled-design.png\" alt=\"\" width=\"820\" height=\"312\" srcset=\"https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/Untitled-design.png 820w, https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/Untitled-design-300x114.png 300w, https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/Untitled-design-768x292.png 768w, https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2018\/10\/Untitled-design-788x300.png 788w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/p>\n<p>Since\u00a0<a href=\"https:\/\/help.salesforce.com\/articleView?id=000001065&amp;language=en_US&amp;type=1\">Salesforce for Google AdWords was retired in 2013<\/a>, we have created this article as an overview of all the alternative integration methods currently available.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www-staging.gaconnector.com\/blog\/retired-salesforce-for-google-adwords-alternatives-full-overview\/#Method_1_Native_Google_Ads_Conversion_Import_for_Salesforce%C2%AE\" >Method 1: Native\u00a0Google Ads Conversion Import for Salesforce\u00ae<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www-staging.gaconnector.com\/blog\/retired-salesforce-for-google-adwords-alternatives-full-overview\/#Method_2_Manual_import_of_Salesforce_data_into_Adwords_using_spreadsheets\" >Method 2: Manual import\u00a0of\u00a0Salesforce data into Adwords using spreadsheets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www-staging.gaconnector.com\/blog\/retired-salesforce-for-google-adwords-alternatives-full-overview\/#Method_3_Use_GA_Connector_to_combine_Salesforce_Adwords_data_in_Google_Analytics\" >Method 3:\u00a0Use GA Connector to combine Salesforce &amp; Adwords data in Google Analytics<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Method_1_Native_Google_Ads_Conversion_Import_for_Salesforce%C2%AE\"><\/span>Method 1: Native\u00a0Google Ads Conversion Import for Salesforce\u00ae<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em><strong>Pros<\/strong>: free;\u00a0lets you import most important Salesforce conversions directly to Adwords.<\/em><\/p>\n<p><em><strong>Cons<\/strong>: limited number of data points to import; doesn&#8217;t let you see Adwords information in Salesforce.<\/em><\/p>\n<p><strong>About this method:<\/strong><\/p>\n<p>As\u00a0mentioned in <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6179720?hl=en\">this Google Ads help doc<\/a>, &#8220;you can configure your Google Ads account to record a conversion for any or every lead status and opportunity stage you track in your Salesforce account&#8221;. And because it&#8217;s a native\u00a0integration made by Google, you can rest assured that it&#8217;s stable.<\/p>\n<p>However, this method doesn&#8217;t let you import any custom Salesforce data points to Adwords. For example, you may have custom fields configured to store important information\u00a0about Leads\/Opportunities, that you also want to send to Adwords. Unfortunately, Google Ads Conversion Import for Salesforce\u00ae won&#8217;t allow you to do that.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Method_2_Manual_import_of_Salesforce_data_into_Adwords_using_spreadsheets\"><\/span>Method 2: Manual import\u00a0of\u00a0Salesforce data into Adwords using spreadsheets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em><strong>Pros<\/strong>: free; full flexibility (you can import any Salesforce data into Adwords).<\/em><\/p>\n<p><em><strong>Cons<\/strong>: complex setup; requires a lot of time on a regular basis.<\/em><\/p>\n<p><strong>Here is how you can implement this method:<\/strong><\/p>\n<ol>\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7012522?co=ADWORDS.IsAWNCustomer%3Dfalse&amp;hl=en\">Set up offline conversion tracking in Adwords and\u00a0save GCLID to Salesforce<\/a>.<\/li>\n<li><a href=\"https:\/\/help.salesforce.com\/articleView?id=reports_export.htm&amp;type=5\">Export Salesforce report<\/a> with GCLID and your\u00a0conversions to Google Ads.<\/li>\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7014069?co=ADWORDS.IsAWNCustomer%3Dfalse&amp;hl=en\">Import these Salesforce\u00a0conversions into Google Ads<\/a>.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Method_3_Use_GA_Connector_to_combine_Salesforce_Adwords_data_in_Google_Analytics\"><\/span><span style=\"text-decoration: underline;\">Method 3:\u00a0Use GA Connector to combine Salesforce &amp; Adwords data in Google Analytics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em><strong>Pros<\/strong>: easy to set up; full flexibility (you can import any Salesforce data into Adwords); support from our team.<\/em><\/p>\n<p><em><strong>Cons<\/strong>: requires a small monthly fee.<\/em><\/p>\n<p>GA Connector takes a different approach to Salesforce &amp; Google Adwords integration. Instead of connecting Salesforce and Adwords directly, it connects them through\u00a0the proxy of Google Analytics.<\/p>\n<p>It\u00a0offers the following advantages:<\/p>\n<ul>\n<li><strong>You can track other channels too, not just Adwords<\/strong> (these include SEO, Facebook Ads and any other channel that Google Analytics can track).<\/li>\n<li><strong>Google Analytics reports are more powerful than\u00a0the Adwords reports<\/strong>. Having both Salesforce and Adwords data in Google Analytics lets you build reports that utilize Google Analytics capabilities such as segments, multi-channel attribution etc.<\/li>\n<\/ul>\n<p>You can <a href=\"https:\/\/www-staging.gaconnector.com\/blog\/salesforce-and-google-adwords-connector\/\">read more about this Salesforce &amp; Adwords integration method here<\/a>.<\/p>\n<p>Or, you can go directly to the GA Connector site and <a href=\"https:\/\/www-staging.gaconnector.com\/salesforce-google-analytics?adwords=1\">sign up for a free 30-day trial<\/a>.<\/p>\n<div class=\"wp-caption alignnone\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Looking for some sort of Adwords and Salesforce integration script or plugin? Look no further: in this article, you&#8217;ll find a comprehensive overview of all the Salesforce &amp; Adwords integration methods currently available. Since\u00a0Salesforce for Google AdWords was retired in 2013, we have created this article as an overview of all the alternative integration methods&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-384","post","type-post","status-publish","format-standard","hentry","category-salesforce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retired Salesforce for Google AdWords alternatives (full overview) - GA Connector<\/title>\n<meta name=\"description\" content=\"Looking for some sort of Adwords and Salesforce integration script or plugin? 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