{"id":300,"date":"2017-12-06T11:47:27","date_gmt":"2017-12-06T11:47:27","guid":{"rendered":"https:\/\/www-staging.gaconnector.com\/blog\/?p=300"},"modified":"2017-12-06T13:11:54","modified_gmt":"2017-12-06T13:11:54","slug":"eliminate-webto-salesforce-com-referral-google-analytics","status":"publish","type":"post","link":"https:\/\/www-staging.gaconnector.com\/blog\/eliminate-webto-salesforce-com-referral-google-analytics\/","title":{"rendered":"How to eliminate &#8220;webto.salesforce.com&#8221; as a referral in Google Analytics"},"content":{"rendered":"<p>If you&#8217;re using Salesforce Web-to-Lead forms, you may encounter a problem with your Google Analytics reporting. When you look at your GA reports, you may notice that some goal conversions are attributed to the referral source of &#8220;webto.salesforce.com&#8221; (or similar).<\/p>\n<p>This is a problem, because it prevents you from seeing the source that actually drove those conversions.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www-staging.gaconnector.com\/blog\/eliminate-webto-salesforce-com-referral-google-analytics\/#Why_does_this_happen\" >Why does this happen?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www-staging.gaconnector.com\/blog\/eliminate-webto-salesforce-com-referral-google-analytics\/#How_to_fix_this\" >How to fix this?<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Why_does_this_happen\"><\/span>Why does this happen?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When the user submits a form on your website, the forms submission is sent to Salesforce. Then, Salesforce redirects the user back to the website.<\/p>\n<p>Google Analytics sees that the user came to the website from a new source (&#8220;webto.salesforce.com&#8221;) and starts a new session with this source.<\/p>\n<p>All future goal conversions from this user will be attributed to that Salesforce source. Which is a big problem for attribution.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_fix_this\"><\/span>How to fix this?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Analytics has a setting that allows to exclude certain referrals. You can use it to ignore\u00a0&#8220;webto.salesforce.com&#8221;. Here is the full method:<\/p>\n<ol>\n<li>Sign in to your Analytics account.<\/li>\n<li>Click Admin.<\/li>\n<li>In the ACCOUNT column, use the dropdown to select the Analytics account that contains the property you want to work with.<\/li>\n<li>In the PROPERTY column, use the dropdown to select a property.<\/li>\n<li>Click Tracking Info.<\/li>\n<li>Click Referral Exclusion List.<\/li>\n<li>To add a domain, click +ADD REFERRAL EXCLUSION.<\/li>\n<li>Enter &#8220;webto.salesforce.com&#8221;.<\/li>\n<li>Click Create to save.<\/li>\n<\/ol>\n<p>As a result, you will exclude &#8220;webto.salesforce.com&#8221; and reveal the true source of your traffic.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Are you struggling to attribute offline conversions from Salesforce to your offline marketing campaigns? Check out our app <a href=\"https:\/\/www-staging.gaconnector.com\/salesforce-google-analytics\">GA Connector<\/a> &#8211; it allows to integrate your Salesforce CRM with Google Analytics and track your website visitors all the way to a physical sale:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-306\" src=\"https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2017\/12\/ga-report.jpg\" alt=\"\" width=\"1900\" height=\"1070\" srcset=\"https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2017\/12\/ga-report.jpg 1900w, https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2017\/12\/ga-report-300x169.jpg 300w, https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2017\/12\/ga-report-768x433.jpg 768w, https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2017\/12\/ga-report-1024x577.jpg 1024w, https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2017\/12\/ga-report-788x444.jpg 788w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re using Salesforce Web-to-Lead forms, you may encounter a problem with your Google Analytics reporting. When you look at your GA reports, you may notice that some goal conversions are attributed to the referral source of &#8220;webto.salesforce.com&#8221; (or similar). This is a problem, because it prevents you from seeing the source that actually drove&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,2],"tags":[],"class_list":["post-300","post","type-post","status-publish","format-standard","hentry","category-google-analytics","category-salesforce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to eliminate &quot;webto.salesforce.com&quot; as a referral in Google Analytics - GA Connector<\/title>\n<meta name=\"description\" content=\"If you&#039;re using Salesforce Web-to-Lead forms, you may encounter a problem with your Google Analytics reporting. When you look at your GA reports, you may\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www-staging.gaconnector.com\/blog\/eliminate-webto-salesforce-com-referral-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to eliminate &quot;webto.salesforce.com&quot; as a referral in Google Analytics - GA Connector\" \/>\n<meta property=\"og:description\" content=\"If you&#039;re using Salesforce Web-to-Lead forms, you may encounter a problem with your Google Analytics reporting. 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