{"id":1090,"date":"2022-08-31T18:53:59","date_gmt":"2022-08-31T18:53:59","guid":{"rendered":"https:\/\/www-staging.gaconnector.com\/blog\/?p=1090"},"modified":"2022-08-31T19:05:33","modified_gmt":"2022-08-31T19:05:33","slug":"how-atomic-digital-marketing-uses-ga-connector-to-measure-the-roas","status":"publish","type":"post","link":"https:\/\/www-staging.gaconnector.com\/blog\/how-atomic-digital-marketing-uses-ga-connector-to-measure-the-roas\/","title":{"rendered":"How Atomic Digital Marketing uses GA Connector to measure the ROAS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Marketing agencies are one of those businesses with long sales cycles, where you can&#8217;t just configure Google Analytics to track the final proposals to clients and revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because everything beyond submitting the lead form on the website, happens outside the website. Everything that happens to the lead after they leave the website, is only recorded in the CRM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kind of a bummer! When you&#8217;re able to do complex attribution and track every tiny little thing in your clients&#8217; funnels&#8230; but not in your own!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2022\/08\/5ec5b9d080cd02dc74c5fd0a8f9b0130-1024x807.jpeg\" alt=\"\" class=\"wp-image-1091\" width=\"413\" height=\"325\" srcset=\"https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2022\/08\/5ec5b9d080cd02dc74c5fd0a8f9b0130-1024x807.jpeg 1024w, https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2022\/08\/5ec5b9d080cd02dc74c5fd0a8f9b0130-300x237.jpeg 300w, https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2022\/08\/5ec5b9d080cd02dc74c5fd0a8f9b0130-768x606.jpeg 768w, https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2022\/08\/5ec5b9d080cd02dc74c5fd0a8f9b0130-788x621.jpeg 788w, https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2022\/08\/5ec5b9d080cd02dc74c5fd0a8f9b0130.jpeg 1324w\" sizes=\"auto, (max-width: 413px) 100vw, 413px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;If it was an e-commerce, like a Shopify store, it&#8217;d be so easy to track the ROAS!&#8221;<\/em> &#8211; Matthew Carter, the founder of <a href=\"https:\/\/atomicdigitalmarketing.co.uk\/\">Atomic Digital Marketing<\/a> remarks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;Up until recently, we had no idea where our paying customers came from. We got a general idea of where they come from, but not specifically.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:24px\">Here&#8217;s Where GA Connector Comes In<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After installing GA Connector and starting to track their leads, Atomic Digital Marketing team was able to build dashboards that show them exactly where their leads and sales come from. Dashboard like this one:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"605\" src=\"https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2022\/08\/image00179-1.png\" alt=\"\" class=\"wp-image-1096\" srcset=\"https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2022\/08\/image00179-1.png 812w, https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2022\/08\/image00179-1-300x224.png 300w, https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2022\/08\/image00179-1-768x572.png 768w, https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2022\/08\/image00179-1-788x587.png 788w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;It&#8217;s just been an absolute God-send really to be able to learn where the marketing dollars are going and what channels are bringing in the money.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;We&#8217;re now able to track profits and revenues from particular sources. Because obviously, it is difficult to get that information into Facebook and google. So, therefore, we have to do it in a CRM because it&#8217;s not e-commerce.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8220;I think that&#8217;s the biggest benefit for us is realizing where the deals come from, how much each deal is worth, and what\u2019s the ROAS on the back-end. We&#8217;re also able to create dashboards for each marketing channel, so we can see everything at the source\/medium and campaign level.&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2022\/08\/ezgif-2-dcec35c874.png\" alt=\"\" class=\"wp-image-1098\" width=\"257\" height=\"257\" srcset=\"https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2022\/08\/ezgif-2-dcec35c874.png 256w, https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2022\/08\/ezgif-2-dcec35c874-150x150.png 150w\" sizes=\"auto, (max-width: 257px) 100vw, 257px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Matthew&nbsp;Carter<\/strong><br><em>Founder<\/em> of Atomic&nbsp;Digital&nbsp;Marketing<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2022\/08\/unnamed.png\" alt=\"\" class=\"wp-image-1099\" width=\"233\" height=\"62\" srcset=\"https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2022\/08\/unnamed.png 536w, https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2022\/08\/unnamed-300x79.png 300w\" sizes=\"auto, (max-width: 233px) 100vw, 233px\" \/><\/figure>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing agencies are one of those businesses with long sales cycles, where you can&#8217;t just configure Google Analytics to track the final proposals to clients and revenue. Because everything beyond submitting the lead form on the website, happens outside the website. Everything that happens to the lead after they leave the website, is only recorded&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[679],"tags":[],"class_list":["post-1090","post","type-post","status-publish","format-standard","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Atomic Digital Marketing uses GA Connector to measure the ROAS - GA Connector<\/title>\n<meta name=\"description\" content=\"Marketing agencies are one of those businesses with long sales cycles, where you can&#039;t just configure Google Analytics to track the final proposals to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www-staging.gaconnector.com\/blog\/how-atomic-digital-marketing-uses-ga-connector-to-measure-the-roas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Atomic Digital Marketing uses GA Connector to measure the ROAS - GA Connector\" \/>\n<meta property=\"og:description\" content=\"Marketing agencies are one of those businesses with long sales cycles, where you can&#039;t just configure Google Analytics to track the final proposals to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www-staging.gaconnector.com\/blog\/how-atomic-digital-marketing-uses-ga-connector-to-measure-the-roas\/\" \/>\n<meta property=\"og:site_name\" content=\"GA Connector\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gaconnector\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-31T18:53:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-31T19:05:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www-staging.gaconnector.com\/blog\/wp-content\/uploads\/2022\/08\/5ec5b9d080cd02dc74c5fd0a8f9b0130-1024x807.jpeg\" \/>\n<meta name=\"author\" content=\"Sergey Zuev\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gaconnectorapp\" \/>\n<meta name=\"twitter:site\" content=\"@gaconnectorapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergey Zuev\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www-staging.gaconnector.com\\\/blog\\\/how-atomic-digital-marketing-uses-ga-connector-to-measure-the-roas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www-staging.gaconnector.com\\\/blog\\\/how-atomic-digital-marketing-uses-ga-connector-to-measure-the-roas\\\/\"},\"author\":{\"name\":\"Sergey Zuev\",\"@id\":\"https:\\\/\\\/www-staging.gaconnector.com\\\/blog\\\/#\\\/schema\\\/person\\\/fcfe559d1800899310eb6c2fa1eb9fd8\"},\"headline\":\"How Atomic Digital Marketing uses GA Connector to measure the ROAS\",\"datePublished\":\"2022-08-31T18:53:59+00:00\",\"dateModified\":\"2022-08-31T19:05:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www-staging.gaconnector.com\\\/blog\\\/how-atomic-digital-marketing-uses-ga-connector-to-measure-the-roas\\\/\"},\"wordCount\":322,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www-staging.gaconnector.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www-staging.gaconnector.com\\\/blog\\\/how-atomic-digital-marketing-uses-ga-connector-to-measure-the-roas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www-staging.gaconnector.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/5ec5b9d080cd02dc74c5fd0a8f9b0130-1024x807.jpeg\",\"articleSection\":[\"Case Studies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www-staging.gaconnector.com\\\/blog\\\/how-atomic-digital-marketing-uses-ga-connector-to-measure-the-roas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www-staging.gaconnector.com\\\/blog\\\/how-atomic-digital-marketing-uses-ga-connector-to-measure-the-roas\\\/\",\"url\":\"https:\\\/\\\/www-staging.gaconnector.com\\\/blog\\\/how-atomic-digital-marketing-uses-ga-connector-to-measure-the-roas\\\/\",\"name\":\"How Atomic Digital Marketing uses GA Connector to measure the ROAS - 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